June 15, 2016

It is no surprise by this point in his candidacy that Donald Trump is no friend to Latinos. Along with his rants about building a wall between the US and Mexico, he has attacked the Mexican people personally. In June of last year he was infamously quoted saying, “When Mexico sends its people, they're not sending their best. They're not sending you. They're sending people that have lots of problems, and they're bringing those problems with them. They're bringing drugs. They're bringing crime. They're rapists. And some, I assume, are good people."

His biggest downfall here is that he generalizes a whole population (as he has also done with Muslims and African Americans). The #TurnIgnoranceAround movement, founded by Walton Isaacson ad agency and CHIRLA Action Fund (an organization based in California that serves immigrant families), is taking to social media to confront the ideas that Trump is evangelizing. They have created a very moving video that shows that these people aren’t dangerous, they certainly aren’t burdens on society, and that they are all unique, not to be homogenized. “It aims to combat the harmful stereotypes Trump has encouraged about Mexicans. The campaign video features Latinos "conceding" to being dealers, murderers, and traffickers. But they then turn around to reveal who they truly are — a dealer of flavor, a chef; a murderer of boredom, a comedian; a trafficker of stories, a director.”

To help the cause people can buy the t-shirts, spread the video, and use the hashtag, but most importantly, people need to get out and vote. The Latino vote is crucial to winning the presidential race. According to CNN Español, "Sin el voto latino no hay suficientes votantes anglosajones para que ganen los republicanos” (without the Latino vote there aren’t sufficient English-speakers for the Republicans to win) and that “8 de cada 10 latinos ven Trump desfavorablemente, y 7 de cada 10 lo ven muy desfavorablemente, más que cualquier otro candidato” (8 out of 10 Latinos view Trump unfavorably, and 7 out of 10 view him very unfavorably, more than any other candidate). It’s time that Trump and his supporters learn that an entire population does not deserve to be treated with such disrespect. We should all be dealers in justice, killers of discrimination, and attackers of ignorance. Check out the movement for yourself.



Agular, Rodrigo. "Latinos Buscan 'darle La Vuelta a La Ignorancia' Con Creativo Video Contra Trump." CNNEspañol.com. N.p., 30 Mar. 2016. Web. 08 Apr. 2016.

Available at: http://cnnespanol.cnn.com/2016/03/30/latinos-buscan-darle-la-vuelta-a-la-ignorancia-con-creativo-video-contra-trump/

Lim, Clarissa-Jan. "Latinos Confess Who They 'Really' Are - Then They Reveal What's On The Back Of Their Shirts." A Plus. N.p., 23 Mar. 2016. Web. 08 Apr. 2016.

Morales, Apolonio. "Turning Ignorance Around to Stop the Hate." CHIRLA Action Fund. N.p., 21 Mar. 2016. Web. 08 Apr. 2016.

Available at: http://chirlafund.org/turning-ignorance-around-to-stop-the-hate/

O'Conner, Lydia, and Daniel Marans. "Here Are 9 Examples Of Donald Trump Being Racist." Huffington Post. N.p., 29 Feb. 2016. Web. 08 Apr. 2016.

About Author(s)

Page McDonough
Page McDonough is a senior at the University of Pittsburgh. She studies Spanish, Anthropology, Portuguese, American Sign Language, and Linguistics. She often says she likes to study language, culture, and people. Page loves to travel. In her short time at Pitt she will have studied abroad three times: to Cochabamba, Bolivia with CLAS, a semester living in and loving Valencia, Spain, and to Fortaleza, Brazil with CLAS. She loves to dance, sing, and binge Netflix in her free time.